Job Description



Job Title

Senior Fundraising & Marketing Manager

Reports To

Chief Executive


Beechwood Cancer Care Centre

Salary Scale

£35,229 - £40,885 (full-time equivalent)

Hours Per Week

37.5 Hours

About The Charity

Beechwood is a Charity based in Stockport, established in 1990 to support people from across the Northwest affected by cancer or other life-limiting illnesses.

Our team of professionals are available to help and support with the shock of diagnosis and the emotional effects of treatment, underpinned by a wide range of practical support – not only for the person directly affected but family and friends too.

The Charity’s services are free of charge at point of need, and we offer a package of support tailored to suit the individual, including one-to-one counselling, clinical hypnotherapy, mindfulness for health, complementary therapies, support groups, workshops to name but a few.

In addition, we:

  • We help children come to terms with the illness or loss of a parent or family member
  • We help carers cope with the difficulties and uncertainty of the illness of a loved one
  • We provide one-to-one support, facilitated groups and peer support groups to help the bereaved
  • We support clients who are ready to move on, exploring on-going support options
  • We provide guidance and support to those ready to return to work

Our Behaviours

Communicate with Impact

  • Communicate clearly and check others have understood
  • Listens to others’ views, and seek clarification where needed

Deliver Outcomes

  • Plan own work and prioritise to meet goals
  • Communicate and collaborate with others to achieve outcomes
  • Be reliable and practical, using own initiative
  • Meet deadlines within agreed deadlines and standards

Act with Honesty and Integrity

  • Speak positively about Beechwood and the Charity’s work – both verbally, written and on social media platforms
  • Treat others fairly, consistently and with respect
  • Promote and embrace equality and diversity

Be Resilient

  • Respond positively to change and encourage others to do so
  • Be flexible and adaptable to changing needs and responsibilities within Beechwood

Support Empowerment, Engagement and Participation

  • Support the Charity and colleagues to achieve its objectives
  • Accept responsibility and be accountable for own role

Purpose of Job

It’s an exciting time of change for the Charity, and we are looking for a seasoned and experienced Fundraising & Marketing Manager, who can deliver the overarching fundraising and marketing strategy, whilst having the drive and desire to further develop the department.

This position reports directly to the CEO and is a key member of the Charity’s management team, sharing collective responsibility to deliver Beechwood’s mission in supporting those affected by cancer and in attracting fundraising income to achieve this.

You will lead on developing and delivering the departmental strategy and identify new propositions and campaigns to grow and diversify activities and income. You will review our existing portfolio of fundraising events and develop community fundraising and awareness of the Charity across local areas.

The successful candidate will require the confidence and people skills to develop new and existing corporate supporter relationships, together with sponsorship opportunities.

Key Duties and Responsibilities

Management & Leadership

  • Lead, inspire, manage, and support the Fundraising & Marketing Team to meet departmental targets and achieve their potential.
  • Agree objectives and work-plans of direct reports.
  • Manage and monitor team via regular one-to-one meetings and performance reviews.
  • Nurture and develop fundraising volunteers.
  • Manage and deliver the fundraising and communications income and expenditure budget.
    Actively participate in management and staff meetings contributing to the sharing of knowledge and experience, and the development of Beechwood and its profile.

Fundraising, Development, and Income Generation

  • Develop a fundraising and marketing strategy (including digital/social media) to raise awareness and to achieve agreed income targets across a range of revenue streams including corporate partnerships, trusts and grants, fundraising events, community fundraising, individual giving, legacies and digital fundraising.
  • Oversee the implementation of the above strategy against agreed KPIs.
  • To maximise growth opportunities for current partnerships and event sponsors.
  • To research identify and develop potential new supporters, sponsors or major donors.
  • Nurture and manage a range of external relationships, with an ability to speak confidently and to give presentations.
  • To assess the external environment to identify the most fruitful avenues for increased support.
  • To be responsible for the stewardship of all supporters.
  • Ensure all supporter and donor data is captured on the in-house CRM system and all other fundraising and supporter records are up to date.
  • Ensure fundraising Gift Aid is recorded accurately, records maintained, and claims filed in a timely manner.
  • Ensure fundraising and event expenditure is within agreed budgets and report on all events/ROI.
  • Oversee the fundraising pipeline to ensure targets are achievable and quality is maintained, producing monthly reports for the CEO, Board of Trustees and Finance.
  • Adhere to all fundraising codes of conduct and charity good practice.
  • Remain abreast of fundraising standards, trends, and best practice [to ensure adherence].
  • Ensure the Charity is appropriately represented at third party fundraisers.

Marketing & Communications

  • To ensure all social media is relevant and reflects the Charity positively at all times.
  • To agree the social media plan with the team, and agree how this is delivered.
  • Develop the Charity’s social media presence and use analytics to assess performance in relation to campaigns and fundraising initiatives.
  • To ensure all communications are well written, accurate and presented in a way that reflects the Charity’s image and purpose.
  • Develop a communications policy to underpin the work within the department.
  • Ensure that service users, volunteers and all other supporters are treated with respect and that we communicate positively.

This is not an exhaustive list of the duties that may need to be undertaken. It may be necessary to undertake other duties to fulfil the objectives of the Charity.

Person Specification

Essential Desirable
Person Specification
Effective staff management and ability to engage, communicate and motivate team
Experienced in working at senior level and strategic thinking
Ability of analysing data and using the findings to resolve issues or develop the department
Confident relationship builder, adept in delivering presentations or speaking on behalf of/about the Charity to prospective supporters, donors or at events
Experience of grant applications, funding applications, researching funding opportunities and writing persuasive prose
Excellent verbal and written communication skills with an ability to tailor appropriately to a variety of audiences
Experience of client/account management and relationship management, working with a range of stakeholders and supporters
Delivering and directing fundraising campaigns, events, communications and multi-channel campaigns
Experience of managing large and small fundraising events from planning stages through to evaluation
Knowledge of information and data protocols
Understanding and experience of social media platforms
Knowledge of the Charity Sector
Knowledge of donor/supporter CRMs
Knowledge and/or experience of fundraising Gift Aid
Good numeracy skills, with an ability to manage a budget effectively
Lead and manage confidently and by example
Experience of recruiting and nurturing fundraising volunteers
Able to manage and build a team - both paid and voluntary
Outstanding communication and interpersonal skills
Analytical and problem-solving skills – able to bring lateral thinking skills to the team
Exceptional organisational skills
Supportive management style and an ability to motivate team
Flexible and responsive to opportunities as they arise, with an ability to plan and prioritise own workload
Excellent MS Office skills; including Word, Excel, PowerPoint
Experience of grants and bid writing, with strong, emotive and accurate copy
Energy, enthusiasm, resilience and a flair to work hard and achieve ambitious growth together with the Charity’s leadership team
Willingness to work flexible hours, to support team and/or Charity priorities and events
Full UK driving licence and use of a car

Equal Opportunities Statement

We acknowledge the unique contribution that all Beechwood employees and clients can bring to our organisation in terms of their culture, race, gender, sexual orientation, gender reassignment, marital status, nationality, age, religion or belief, disability, or history of mental health.


Beechwood Cancer Care is committed to creating a safe and rewarding environments for all of our people to work and volunteer. We have a robust Safeguarding Policy and a Whistle-blowing Policy to ensure serious/sensitive concerns can be raised in confidence. As such, all staff and volunteers must share this commitment and undertake safeguarding training [relative to the role].

Disclosure & Barring

A satisfactory check will need to be received prior to commencement of employment and for some roles, an enhanced check and/or an adverse credit history check.


All employees are expected to be competent with the use of technology and information systems and understand their duties and responsibilities regarding the appropriate use of personal data including sensitive personal data [relative to role].

All appointments, promotions and consultancy agreements are based on merit and no job applicant, employee or business consultant will be treated unfairly or discriminated against.

This role description is a guide and is not exhaustive. As such, it will be reviewed periodically to ensure it continues to meet the needs of the organisation.

Apply Now

Job Vacancy Application
  • Introduction
  • Personal Details
  • Employment History
  • Education & Training
  • Supporting Statement
  • References
  • Declarations

The information you give on this form will allow Beechwood to assess your suitability for employment at the Charity.

For further information contact 0161 476 0384

Please note that due to the number of applications we receive, we may be unable to respond to all applicants. Please assume that your application has been unsuccessful if you do not hear from us within 2 weeks of the vacancy closing date.