Marketing & Relationships Manager

About The Charity

Beechwood is a Charity based in Stockport, established in 1990 to support people from across the Northwest affected by cancer.

Our team of professionals are available to help with the shock of diagnosis and the emotional effects of treatment, complemented by a wide variety of practical support – not only for the person directly affected but family too.

The Charity’s services are free of charge at point of need, and we offer a package of support tailored to suit the individual, including one-to-one counselling, clinical hypnotherapy, mindfulness, complementary therapies, support groups and workshops – to name but a few.

In addition:

• We help children come to terms with the illness or loss of a parent or family member.
• We help carers cope with the difficulties and uncertainty that the illness of a loved one can bring.
• We support clients who are ready to move on, exploring on-going support options.
• We provide guidance and support to those ready to return to work.
• We provide one-to-one support, facilitated groups and peer support groups to help the bereaved.

Our Behaviours

Communicating with Impact

• Communicate clearly and checks others have understood.
• Listen to others’ views, seeks clarification where needed.

Delivering Outcomes

• Plan own work and prioritises to meet goals.
• Communicate and collaborates with others.
• Reliable and practical using own initiative.
• Meet deadlines within agreed deadlines and standards.

Honesty and Integrity

• Speak positively about Beechwood and the Charity’s work – both verbally, written and on social media platforms.
• Treat all others fairly, consistently and with respect.
• Promote and embraces equality and diversity.

Resilience

• Respond positively to change and encourages others to do so.
• Flexible and adaptable to changing needs and responsibilities within Beechwood.

Empowerment, Engagement and Participation

• Support the Charity and colleagues to achieve its objectives.
• Accept responsibility and accountability for own role and team.

Purpose of Job

The Marketing and Relationships Manager is responsible for leading the Charity’s marketing, communications, and stakeholder engagement activities to increase awareness, strengthen our reputation, and grow support for our work. This role develops and delivers effective marketing strategies, oversees digital and print communications, and builds strong relationships with supporters, partners, funders, volunteers, and the wider community.

Working collaboratively across the organisation, the postholder will identify opportunities to enhance engagement, promote the charity’s services and impact, and support income generation through compelling campaigns and relationship management. The role combines strategic planning with hands-on delivery, ensuring all communications reflect the Charity’s values, brand, and mission while contributing to the achievement of organisational objectives.

Key Duties and Responsibilities

Marketing & Communications

Social Media

• Write and schedule all social media posts across Facebook, Instagram and Linked In.
• Ensure all social media is relevant and always reflects the Charity positively.
• Develop the Charity’s social media presence and use analytics to assess performance in relation to campaigns and fundraising initiatives.
• Ensure all communications are well written, accurate and presented in a way that reflects the Charity’s image and purpose.

Communications

• Schedule regular communications to supporters via the Mailchimp platform.
• Design flyers and a services booklet to ensure the breadth of Beechwood’s services are communicated to all clients.
• Montior posters and flyers around the Centre to ensure all are up to date and relevant.
• Lead on the design and implementation of a Fundraising Pack (with input from the Senior Management Team) to be given to all supporters raising funds for the Charity.

Beechwood Videos

• Manage the creation of a ‘library’ of Beechwood videos, ones that tell client’s stories and also informative films about the Centre and its services.
• Oversee the filming (external videographer) of Beechwood videos to ensure the content remains on point.
• Utilise the videos across a variety of marketing avenues to ensure maximum potential of the content created.

Website

• Manage the website content to ensure it is relevant and up to date.
• Operate the back end via confident use of WordPress.
• Generate content through various mediums: videos, client testimonials, volunteer stories etc.

Stakeholder Engagement & Partnerships

• Work collaboratively with the Management Team to identify and pursue joint working opportunities.
• Develop and maintain strong relationships with funders, donors, and strategic partners.
• Be responsible for the effective stewardship of all Beechwood’s supporters, ensuring high levels of engagement and retention.
• Represent Beechwood Cancer Care at networking events and forums.
• Represent Beechwood confidently and professionally through external meetings, presentations and pitches, communicating the Charity’s work in a compelling and engaging manner.
• Establish and maintain corporate partnerships that align with Beechwood’s mission and objectives.
• Ensure all supporters and donors receive letters or certificates of thanks.
• Produce reports and impact assessments for funders and stakeholders.

Operational Development

• Work closely with the CEO and Head of Finance to explore innovative revenue streams, including grants, funding and sponsorship opportunities.
• Be interested and confident in exploring opportunities with corporates and businesses to enhance income-generation.
• Support organisational learning by keeping up to date with marketing and fundraising trends.

Income Generation & Fundraising Development

• Expand and diversify Beechwood’s portfolio of funders, securing income from trusts, foundations, corporate sponsors and individual donors.
• Identify and manage a pipeline of funding opportunities.
• Develop compelling funding proposals, presentations, and cases for support.
• Oversee the management and reporting of funding applications and donations.
• Maintain Beechwood’s fundraising CRM, ensuring accurate records of income and donor engagement.
• Lead and manage community fundraising initiatives and individual giving campaigns.
• Conduct research to identify potential funders and income opportunities.
• To be the main point of contact for those organising fundraising events in aid of Beechwood and provide materials and support, as necessary.

Leadership & Management

• Nurture and develop fundraising volunteers.
• Create ‘banks’ of volunteers to support in specific areas of the Charity, e.g., fundraising event volunteers (to support at the Charity’s own events).
• To actively participate in management and staff meetings contributing to the sharing of knowledge and experience, and the development of Beechwood and its profile.

General Operations

• Beechwood is a small charity, with a small team and the role will require an individual to be ‘hands on’ and helpful within the broader team.
• To be familiar with the Charity’s policies and procedures and uphold them, especially those relating to Safeguarding and Child Protection, Health and Safety, GDPR and Equalities.
• Adhere to all charity good practice and fundraising codes of conduct.
• Maintain accurate Gift Aid records and ensure claims are prepared and submitted in a timely and compliant manner (training will be provided)
• To undertake personal professional development and training as appropriate.
• To undertake any other duties commensurate with the role and responsibilities of the post as requested and agreed with your Line Manager.

This role requires flexibility and a willingness to occasionally work outside of normal office hours to represent the Charity at events.

This is not an exhaustive list of the duties which may need to be undertaken. It may be necessary to undertake other duties to fulfil the objectives of the role/Charity.

Person Specification

Equal Opportunities Statement

We acknowledge the unique contribution that all Beechwood employees and clients can bring to our organisation in terms of their culture, race, gender, sexual orientation, gender reassignment, marital status, nationality, age, religion or belief, disability, or history of mental health.

Safeguarding

Beechwood is committed to safeguarding and protecting the welfare of adults and children at risk; as such, all staff and volunteers must share this commitment and undertake safeguarding training relative to the role on commencement of post.

Disclosure & Barring

A satisfactory check will need to be received prior to commencement of employment and for some roles, an enhanced check will be required.

Deprivation of Liberty Safeguards (DLS)

Where relevant to the role, the post-holder will need to have an awareness of DLS (training will be provided).

General

All employees are expected to be competent with the use of technology and information systems and understand their duties and responsibilities regarding the appropriate use of personal data including sensitive personal data (relative to role).

All appointments and promotions are based on merit, and no job applicant or employee will be treated unfairly or discriminated against.

This role description is a guide and is not exhaustive.  As such, it will be reviewed periodically to ensure it continues to meet the needs of the organisation.

Apply Now